If you visit Rand's Twitter account, you can instantly differentiate his uniqueness from the rest.
He always writes in first-person narrative, meaning it represents his own views and opinions. He is not afraid of having his own take on things. He is also blunt and humorous in his writing.
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">We (startup + tech world) have built a really sick, twisted culture. It's not good enough to build a successful company once or twice, to exit with only tens or hundreds of millions.<br><br>Dominance. Wealth extraction. Becoming richer than those around you. Such a messed up game. <a href="https://t.co/GTQFsYYL3T">pic.twitter.com/GTQFsYYL3T</a></p>— Rand Fishkin (@randfish) <a href="https://twitter.com/randfish/status/1397970352714653697?ref_src=twsrc%5Etfw">May 27, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">I'm always surprised folks use Linktree rather than making a page on their own website that acts in a similar fashion. You get stats, place an email capture, avoid the risks of a URL that's owned by someone else... Not like those are hard pages to build! <a href="https://t.co/8WSshw9Ci0">https://t.co/8WSshw9Ci0</a></p>— Rand Fishkin (@randfish) <a href="https://twitter.com/randfish/status/1400955113775136768?ref_src=twsrc%5Etfw">June 4, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Phew. OK. After much work, and more hardware, I *think* I'm making progress.<br><br>How does the video look? How about the sound? Foreground against background?<br><br>(using Camlink 4K, a Sony DSLR w/ a 16mm lens, Audio-Technica 2020 mic, recording w/ OBS) <a href="https://t.co/JYcWFgj5gH">pic.twitter.com/JYcWFgj5gH</a></p>— Rand Fishkin (@randfish) <a href="https://twitter.com/randfish/status/1390414580879269889?ref_src=twsrc%5Etfw">May 6, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>